Shopping…do you love it? I know I love it.
But let me ask you a question. What type of shopper are you? Are you an emotional one? Or maybe you’re a couponing type of gal. Hey, maybe I’m even assuming you enjoy shopping at all. I know, it’s wrong to assume such things! So I apologize for those of you lovely women who prefer to other things than shop. Many of us view shopping as a hobby or pastime. However some of us never take the time to figure out just what type of shopper we are.
The way we shop is a reflection of us. It essentially is an aspect of our personality. For example, let’s say you consider shopping as retail therapy. You give no qualms as to whether or not you really “need” the product and if you can afford it, you’ll buy it. I would say you are an emotional/impulsive shopper. Maybe you never even thought about it until I just brought it up. Interesting right?
So the next time you are about to go shopping, think about how you prepare for it. Do you prepare at all? Do you go on a whim? Print out coupons? All these things can determine what type of shopper you are. Our shopping style can be unique, but it also does mean you fall into a certain type of category.
Here are the four different kinds of shoppers you can be and what they represent:
- The impulsive shopper. Ever had a bad day and decided that shopping was the perfect remedy to sweeten your sour mood? Or perhaps you’re stressed out with something your personal life. You and the SO aren’t really getting along or maybe your job is just driving you crazy. So instead of handling the stress and unhappiness, you spend money. Or maybe your life is fine and for the most part you’re pretty good with your shopping. Until you get flooded with emails of promos and “discounts.” Something in your brain just tells you to “buy, buy, buy” or else you’ll be losing out on such a great offer and discount. This means you’re an impulsive buyer and buy things based off your emotions, which can at times be very dangerous. Watch how you spend your money during those impulsive purchases, you may that you spent more than what you thought.
- The thrifty shopper. You always find ways to save money. You only buy something if it’s on sale. While you will head to the mall to get what you need, you prefer to shop online where you can use sites such as Ebates to get cash back. You are highly aware of margin that the prices of the product do not in any way reflect the actual price it took to make it. Thrifty shoppers tend to be more careful in life in general. They spend time carefully calculating and making decisions, instead of worrying about convenience they worry about the best possible deal they can get. So patience is essential to be a thrifty shopper.
- The window shopper. I’m very guilty of being a window shopper, online and in person. For example, online I will browse a website and put all the items I want in my cart. There are times I’ll even contemplate buying it, but ultimately I will take a final look at my cart, wave farewell to it, and then empty it. When I’m out at the mall or department store I’ll just browse what’s there, try the clothes on, and then leave. Window shoppers usually don’t come with a purpose to shop. It doesn’t mean that they won’t come back and purchase the item later. Also those who window shop enjoy the high they get off looking at new, shiny things without the commitment.
- The “I only get what I need” shopper. You hate shopping. You’ll wear something until it falls apart and you are forced to purchase something new. When you go shopping, online or in store, you are in and out. You have a list of what you need and once everything is crossed off that list, you’re out! When your girlfriends suggest shopping, you roll your eyes and tell them you pass. Need based shoppers are more no-nonsense than most. They don’t understand the joy people get from shopping. They value time as an important asset and would rather spend it doing other things than trying on a couple of pairs of jeans.